Cookie Policy

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences, understand how you interact with the content, and provide personalised functionality. We use both first-party and third-party cookies on the SeasonTire website.

Types of Cookies We Use

• Strictly Necessary Cookies: Required for the core functioning of the website, such as session tokens, security tokens, and language selection. These cannot be disabled.
• Performance Cookies: Let us measure site traffic, page errors, and average loading time using aggregated data from tools like Google Analytics.
• Functionality Cookies: Allow us to remember your chosen service area, preferred tyre brand, and cart contents so you don't have to re-enter them on each visit.
• Targeting/Advertising Cookies: Used by third-party partners (e.g., Meta, Google) to display relevant SeasonTire ads on other websites only after you have consented.

Consent and Control

When you first visit our site, you will see a banner asking for your cookie preferences. You may accept all cookies, reject non-essential ones, or choose a custom selection. You can change your preferences at any time by clearing your browser cookies and revisiting the banner.

Most browsers also let you block cookies via settings; however, this may affect certain functionalities, such as the instant quote calculator, which rely on session data.

How We Use Information Gathered by Cookies

We use cookie data to:

• Analyse visitor behaviour and improve the overall usability of the site
• Provide customised recommendations based on your past service choices
• Support secure login and prevent fraud
• Measure the effectiveness of our advertising campaigns

Third-Party Cookies

Some cookies are placed by trusted third-party services:

• Google Analytics – to understand website traffic patterns (duration, bounce rate)
• Google Maps – to show our service location
• Stripe or PayPal – if you complete an online payment, these services store a payment session cookie

These providers have their own privacy policies and may sometimes transfer data across borders. We encourage you to review them.

Updates

We review and update this Cookie Policy periodically to reflect new technologies, legal requirements, or operational changes. The latest version will always be posted on this page with an effective date.