Redefining Melbourne Automotive Care with Data-Driven Precision
Since our founding in Melbourne, we’ve combined mechanical craftsmanship with modern telematics, giving drivers and fleet operators a more reliable, transparent and longer-lasting tyre service.
SeasonTire started with a simple observation: Melbourne drivers were being given generic tyre advice when they needed contextual solutions for our varied climates. From that first small garage in Richmond, we have grown into a multi-wing facility specialising in seasonal tyre switching, advanced storage vaults, and commercial fleet analytics – but always with a mechanic who takes the time to explain what is happening under your car.
The Principles Driving Every Decision
Honesty First
From old tyre disposal to upsells – if it is not necessary, we will tell you. Our reputation is built on driver trust, not commissions.
Engineered Precision
Digital torque sticks, pressure histograms and wear analytics are non‑negotiable. We rely on data so there is no guess-work during installation.
Eco‑Conscious Service
We use low-energy nitrogen plants, recycle 100% of end‑of‑life tyres, and apply water‑based tyre dressing that benefits both your car and the environment.
The Journey from Garage to Regional Authority
First Fleet Agreement
Our first contract with a local courier company – it taught us the real meaning of uptime.
Climate Storage Hub Opens
Dust‑sealed temperature‑controlled vault to preserve summer tyres during winter peaks.
Launch of Predictive Fleet Analytics
RFID tracking and live dashboards that reduce breakdowns across entire depots.
Team Behind Our Precision
Marcus Whitfield
Founder & Principal TechnicianASE+Masters certified, with 18 years in high‑performance alignment.
Jessica Lee
Head of Client SuccessMatches every driver / fleet with the ideal tyre plan.
Daniel Carter
Mobile Fleet ManagerOver a decade of heavy commercial diagnosis and rapid response.
“Tyre Health is Safety – and Data Should Prove It”
At SeasonTire, we believe a tyre service is not finished if you don’t know exactly why it was needed. We photograph every wear pattern, explain every torque value, and give you access to a repair portal that tracks historical decisions down to the minute.
We treat each vehicle as though it was a family member. On seasonal changeovers this includes protecting the second set of tyres with climate‑smart storage. With fleets, we use telemetry to reduce accidental damage. In both cases you get a detailed report that empowers you to make confident decisions about the longest‑lasting components on your car – its tyres.
Our collaborative approach with local authorities also ensures that every commercial vehicle we manage automatically meets Victoria’s stringent road rules.
Read our journalProudly Delivered Across Melbourne Sectors
City Courier fleet – 22 vans
RFID tagging + weekly dashboard report, resulted in 26% fewer missed delivery windows due to tyre blowouts.
Regional cold‑chain carrier
Seasonal changeover at depots in Altona and Laverton, including nitrogen inflation for all reefers.
Airport taxi fleet
Emergency mobile tyre mobile units on site for a 24/7 shuttle operation, cutting vehicle downtime to under 1.5%.
Logistics hub – 40 trailers
Full digital audit, monthly rotation plans. Tyre life extended to 145k km average per casing.
Certified Mastery – You Can Measure It.
ASE / AUR Certified Team
All senior techs hold dual certifications and attend an annual workshop for EV torque-calibration.
Part of the A.T. Australia Network
Connected with 180+ workshops, giving you an emergency service no matter where the road takes you in Victoria.
Zero‑landfill partner
We recycle all rubber, alloy cores, and metal beads into local sports surfacing and energy recovery.
State‑of‑the‑art Hunter Alignment
Laser geometry available for both light and commercial vehicles, to preserve tread and reduce blowouts.
Specialised tyre solutions from the same team
Seasonal Tyre Changeover & Storage Programme
Summer / winter wheel swaps with climate‑smart storage, document every visit.
View serviceCommercial Fleet Tyre Replacement & Health Analytics
Predictive tyre management for your vans and trucks, including API dashboards.
Explore analyticsThey trust us with their wheels.
Experience a different kind of tyre workshop
Get in touch to discuss your next seasonal swap or ask us about a customised fleet monitoring plan for your company.